How Russia’s Top Propagandist Used Film To Justify Putin’s Ukraine Invasion


In August 2021, a movie firm related to Russia’s propaganda machine launched Blazing Sun, a conflict movie that glorifies Russia’s 2014 invasion of Crimea and has helped seed Russian President Vladimir Putin’s justification for invading Ukraine final month. The movie depicts Russian mercenaries as saviors who stop Ukraine’s authorities from committing a genocide towards its personal folks — mirroring Putin’s claim that he invaded Ukraine so as to “stop genocide” and “denazify” the nation.

It’s simply the newest instance of a reality-bending new species of Russian propaganda that now consists of dozens of movies of Ukrainian assaults on Russian residents that appear to be faked, movies depicting a joint raid by the FBI and NYPD of a New York movie show that the venue says by no means occurred, and repurposed Cameo movies of Rudy Giuliani and Donald Trump Jr. unwittingly congratulating a fictional movie character on his achievements.

The person behind the digicam: Yevgeny Prigozhin, an oligarch also referred to as “Putin’s chef,” who was lately sanctioned by the US and the EU for serving to lead “a disinformation conflict towards Ukraine.” His obvious motivation: to affect the course of Russia’s future by rewriting its previous.

Considered one of Putin’s close confidants, Prigozhin is believed to have been on the forefront of Russia’s disinformation equipment since at least 2013. The FBI has put him on its Most Wished record because he “allegedly oversaw and authorized” the “political and electoral interference operations” of the nation’s notorious troll manufacturing unit, the Web Analysis Company. He has also been linked to the Russian mercenary group Wagner, which European safety officers believe helped lay the groundwork for final month’s invasion. Final week, the US Treasury Department added Prigozhin’s spouse, daughter, and son to the record of Russian elites sanctioned for disinformation efforts across the Ukraine invasion. The position of his movies in Russia’s propaganda offensive, in the meantime, has largely gone unexamined.

Since mid-2020, the St. Petersburg–based mostly movie firm Aurum LLC, which lists Prigozhin as co-owner on Russian enterprise information, has produced no less than seven function movies that use Hollywood manufacturing methods to fictionalize Russia’s international exploits. The Shugaley trilogy, for instance, claims to inform the true story of Maxim Shugaley, who was arrested in Libya in 2019 for allegedly working to elect the fugitive son of fallen dictator Muammar Gaddafi. The trilogy portrays Shugaley as a beleaguered sociologist preventing for freedom towards a corrupt regime. This narrative was later adopted by Russia’s overseas ministry, which used it to advocate for Shugaley’s eventual release in late 2020.

Blazing Solar, one other Aurum manufacturing, lays out the “denazification” narrative that might later be used to justify Russia’s invasion of Ukraine. Upon its launch, the movie “hit Ukraine” like an “info bomb,” said Vladislav Berdichevsky, a pro-Kremlin overseas coverage and data strategist, talking with Russian media final August. The movie’s technique feels uncannily just like the Biden administration’s prediction that Russia would use “a really graphic propaganda video,” full with actors and elaborate manufacturing methods, as a pretext for an invasion.

“It is vitally, very eerie to see how intently that film’s narrative tracks with the story being pushed by the Russian state proper now,” stated Jack Margolin, program director at DC’s Center for Advanced Defense Studies. He famous that the movie was seemingly half of a bigger venture “to demonize Ukrainians as both Nazis or Western pawns and consequently justify intervention.” Ukraine’s authorities apparently agrees; in November, it banned the filmography of greater than 30 actors and crew members concerned within the movie’s manufacturing, citing nationwide safety issues.

“It is vitally, very eerie to see how intently that film’s narrative tracks with the story being pushed by the Russian state proper now.”

The movie was resurrected within the aftermath of the invasion, with on-line posters for it strewn throughout Russian propaganda websites alongside banner advertisements for a “Cease Nazism” hotline, imploring residents of Ukraine to “share the reality about all of the crimes which might be occurring now and have been occurring for the previous eight years.” By March 2022, the movie’s journey had come full circle, when Lt. Col. Andrey Marochko — one other key player in Russia’s navy arsenal — told Russian media that Ukrainian troopers must be proven the movie as a result of that they had been in an “info vacuum.”

The propaganda effort has coincided with the Kremlin’s current crackdown on Russia’s unbiased information media. For months, Prigozhin and lesser-known Russian figures, together with Shugaley and anti-globalization activist Alexander Ionov, have filed a string of complaints and lawsuits towards unbiased Russian information shops corresponding to Meduza and Ekho Moskvy, in some circumstances leading to them being labeled “overseas brokers” and inhibiting their capability to work inside Russia. Final 12 months, Prigozhin told Meduza that “overseas brokers” are “enemies of the folks” and must be shot.

Final week, Russia’s State Duma handed a sweeping new legislation banning all content material that challenges the Kremlin’s official line on Ukraine. Based on the New York Times, the crackdown has led to some Ukrainians dealing with a backlash from family in Russia who’ve purchased into Putin’s narrative.

Maria Butina, a State Duma member convicted within the US in 2018 for acting as an unregistered agent of the Kremlin, informed BuzzFeed Information that she felt the brand new legislation was justified as a result of “pretend information and giving folks untruthful and pretend info may be very unhealthy.” Those that break the legislation, she stated, “are criminals [and] must be in jail.”

Butina confirmed that she presently advises Shugaley’s pro-Kremlin suppose tank, the Basis for the Safety of Nationwide Values, which was sanctioned by the US Treasury Division final 12 months for allegedly “supporting Prigozhin’s international affect operations.”

Reached for remark, Prigozhin mocked our questions and threatened to dam additional inquiries.

If Blazing Solar reveals how Prigozhin’s movies exploit and affect real-world occasions, the promotional marketing campaign for an additional current Prigozhin movie reveals how elaborate Russia’s troll ways have grow to be.

The 16th, launched in November 2021, provides satirical comedy to Prigozhin’s repertoire. Within the movie, the Web Analysis Company is reimagined as a small group of toy manufacturing unit employees who should devise a collection of more and more outlandish schemes so as to repay a debt — however find yourself unintentionally swaying the 2016 US presidential election in Donald Trump’s favor.

The movie’s advertising and marketing marketing campaign used US social media websites to unfold and promote movies comparable to people who appear to justify Russia’s invasion of Ukraine. Remarkably, it additionally included residence movies — bought by way of Cameo — of Donald Trump Jr. and Rudy Giuliani that have been repurposed to make it seem that they have been congratulating the movie’s fictional protagonist on his success. The content material was then used to generate headlines throughout dozens of Russian-language state media websites.

One video, posted on Nov. 6 from a Twitter account with the title Jay Belichick, claimed to depict a joint raid by the FBI and the NYPD of New York’s Angelika Movie Heart through the premiere screening of the movie, full with a dozen brokers and no less than one attendee being forcibly faraway from their seat.

Twenty-two minutes later, a Twitter person by the title of Jason Devine posted a second video of the identical incident, ostensibly filmed from a unique seat within the theater.

Inside hours, tales with headlines like “New York Police Disrupted the Premiere of Prigozhin’s Movie” and “Militiamen Interfered With the Premiere of Prigozhin’s Movie” started popping up on websites like,, and different distinguished shops which might be a part of Patriot Media Group, a Russian media conglomerate whose board of trustees is led by Prigozhin.

“The Angelika didn’t host any such screening of a movie with any variation of this title and based mostly on the footage, that is positively not our location,” a spokesperson for the theater informed BuzzFeed Information. (The FBI and NYPD didn’t return requests for remark.)

“​​Prigozhin-linked teams create pretend social media accounts, after which embed manufactured quotes from these accounts into ideologically aligned information shops.”

A reverse picture search reveals that Belichick’s Twitter profile picture and bio belong to Jay Mula, an Atlanta–based mostly radio host who informed BuzzFeed Information that he lately misplaced entry to the account after it was hacked. Twitter confirmed that Mula’s account had been compromised however stated it had discovered no proof of Russian involvement. The positioning subsequently suspended 4 associated accounts that promoted the video, together with one account that beforehand belonged to a Guyanese girl who died in 2018. The positioning declined to remark additional, citing its platform manipulation and spam coverage.

“​​Prigozhin-linked teams create pretend social media accounts, after which embed manufactured quotes from these accounts into ideologically aligned information shops,” stated Shelby Grossman, a top research scholar at Stanford Web Observatory. “It’s a brand new addition to Prigozhin’s misleading propaganda toolkit. We now have seen Prigozhin-linked entities creating pretend Twitter accounts for this goal to push narratives about Syria, Central African Republic, and Libya.”

In a recently published study, Grossman famous that Twitter had suspended a community of fifty accounts broadly reported to be linked to Prigozhin’s troll manufacturing unit for comparable conduct. Although not one of the tweets had excessive engagement, the commentary they supplied “could possibly be pushed out to completely completely different audiences for instance supposed factors of view from actual folks about essential and infrequently divisive political and coverage points,” the research stated.

The current emergence of such ways, Grossman informed BuzzFeed Information, “could also be partly because of the cat-and-mouse recreation [Prigozhin is] taking part in with the platforms and the necessity to evolve to keep away from detection.”

BuzzFeed Information noticed a variation of the identical technique taking part in out throughout Russian state media, wherein unsuspecting celebrities such as Charlie Sheen and Dolph Lundgren recorded messages of help for characters from Prigozhin’s movies, inspiring extra headlines again residence. (Sheen and Lundgren didn’t reply to a request for remark.)

Enter Donald Trump Jr. and Rudy Giuliani.

In November, the 2 males recorded private movies that have been recast to make it seem they have been celebrating “Uncle Nick,” a wholly fictional character in The sixteenth who, at 6 years previous, single-handedly outwits all the FBI and destroys American democracy.

“By no means abandon your path, and America will probably be happy with you,” Giuliani says in one among two movies addressed to the fictional character.

Rudy Giuliani in a Cameo message: “By no means abandon your path, and America will probably be happy with you.”

Supplied to BuzzFeed Information

Donald Trump Jr. in a Cameo message: “Preserve serving to your brother to face for what’s proper and I hope you get that new home.”

Supplied to BuzzFeed Information

As with Belichick’s tweet, the movies have been later embedded into tales printed throughout Patriot Media’s community of state media websites.

“The ex-president’s son and politician Giuliani congratulated ‘Uncle Nick’ from the film ‘sixteenth’ on his birthday,” read one headline on A photograph caption on the article claimed that the boys have been impressed to report their movies after being “among the many first viewers of Yevgeny Prigozhin’s movie ‘sixteenth.’”

Giuliani’s Cameo page reveals that his video was in reality a paid fee. Cameo didn’t reply to repeated requests for remark.

US people and entities are prohibited from transacting with Prigozhin whereas he’s below sanctions. Trump Jr. and Giuliani, who charged upward of $5,000 per Cameo request on the time they recorded their movies, didn’t reply to a number of requests for remark.

Prigozhin, in the meantime, denied any involvement in any of the movies talked about on this article, dismissing questions on them as “boorish and offensive.”

“[Your] questions are purely provocative, and since I’m immersed within the plot of the movie ‘sixteenth’ and perceive what it’s about, I can say with confidence that what you might be asking about has nothing to do with the film,” he wrote from his reported VK social media account. “And so these questions are usually not for me, however for Rudolph Giuliani, Donald Trump Jr. and the Angelika cinema.”

Prigozhin responded to BuzzFeed Information together with his personal record of questions — together with “What second did you want probably the most within the film sixteenth?”

Prigozhin responded to BuzzFeed Information together with his personal record of questions — together with “What second did you want probably the most within the film sixteenth?” — which he cross-posted to VK. Patriot Media and different Kremlin-friendly propaganda websites subsequently printed greater than two dozen articles with headlines claiming that Prigozhin had “trolled American journalists” together with his personal “uncomfortable questions.”

BuzzFeed Information didn’t return Prigozhin’s request for remark.

“I positively suppose we might make the case that Prigozhin is behind the Angelika and the Cameo vids — theatricality, trolling Western figures,” Margolin informed BuzzFeed Information. They’re “harking back to what [the Internet Research Agency has] pulled towards political targets in Russia.”

Stylistically and strategically, these efforts additionally bear a hanging similarity to faked movies now being unfold by Russia’s state media, per the Biden administration’s warning previous to final month’s invasion.

One video, for instance, posted on Telegram on Feb. 18 by Donetsk separatists, ostensibly depicted Ukrainian troopers making an attempt to explode a chlorine storage facility within the war-torn metropolis of Horlivka. Russian state media websites together with TASS and Ria Novosti claimed that video had been salvaged from the physique of a useless soldier. However as one internet sleuth’s metadata evaluation reveals, the video appeared to have been created 12 days earlier and included dubbed audio pulled from a number of sources. Different current movies, ostensibly depicting Donetsk and Luhansk separatists foiling an try to blow up a bridge and ordering an emergency evacuation, appeared to make use of comparable ways.

But when Prigozhin appears eager to distance himself from such efforts, suppose once more. Writing on VK on Sunday, he called on Russian actors, administrators, and composers to take part in movies that “take the correct place and converse in a patriotic manner about Russia’s actions in Ukraine, the place Russia is saving the world.”

He added that he had instructed Patriot Media journalists to publish “phrases of help for our military, songs for the glory of the military, and poems for the glory of the military.”

“Collect collectively,” he proclaimed. “The time has come!” ●

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